In this September 24, 2019 file photo, a woman is walking under a Google sign on the Mountain View campus in California (AP photo / Jeff Chiu, file).
London (AP) — Google advertises or such false climate change claims in the hope of limiting the earnings of climate change denialists and stopping the spread of false information on the platform. We are cracking down on digital advertising used to make money from content.
The company said in a blog post Thursday that the new policy will also apply to YouTube. Last week, YouTube announced a thorough crackdown on false information about vaccines.
“I’ve heard directly from the growing number of advertising partners and publishers who are expressing concern about ads that are posted or promoted in parallel with inaccurate claims about climate change.” Google says. “Advertisers just don’t want to see ads next to this content.
According to Google, YouTube publishers and creators “do not want ads to promote these claims to appear on their pages or videos.”
The restrictions “will prohibit advertising and monetization of content that contradicts established scientific consensus on the existence and causes of climate change,” the blog post said.
In addition to addressing publisher dissatisfaction, the change will counter online influencers who make money and make money by advertising on YouTube videos that promote climate change denial theory. Also seems to be aiming.
The company said it would put restrictions on content that calls climate change hoaxes and denies that greenhouse gas emissions and human activity contribute to global warming over the long term.
Experts wondered if the changes would be effective.
“How do they determine what false information (that is, lies) is, or simply incomplete or misleading information?” Environmental and Social Sciences, Institute for Environmental Change, University of Oxford. Researcher, Lisa Shipper.
She quoted as an example of an image of clean energy by a fossil fuel company. “In a sense, these types of ads that suggest different kinds of truth can look harmless and at the same time help the company greenwash, which can be even more damaging,” said Shipper. increase.
Google uses both automated tools and human reviewers to enforce the policy in November for publishers and YouTube creators, and in December for advertisers.
Advertising on content on other related topics, such as public discussions on climate policy, will continue to be permitted.
However, such discussions could be polarized, warned Steve Smith, executive director of Oxford’s Net Zero Climate Neutrality Research Program and CO2RE research hub for greenhouse gas removal.
“Incorrect information, like climate science, is used in online discussions on low-carbon energy, travel, and food,” Smith said.
Google is one of the two leading players in the global digital advertising industry, generating $ 147 billion in advertising revenue last year. Another big player, Facebook, doesn’t list specific topics, including denial of climate change, but bans ads used to disseminate false information.
Earlier this week, Google unveiled new features aimed at helping users reduce their carbon dioxide emissions, including a search feature that displays low-emission flights.
The role played by social media giants in misinformation and its amplification has become a major concern for many. According to a Friday poll from the Pearson Institute and the Associated Press-NORC Public Relations Center, about 95% of Americans said that incorrect information was a problem when trying to access important information.
Facebook’s misinformation issue came into the limelight this week when former data scientist Francis Haugen turned into a whistleblower.
Google cracks down on climate change denial by targeting ads | Chicago News
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