Kanye West, Gwen Stefani, Macbeth & Westside Story-Deadline

Imax Live simultaneous broadcast for a total of $ 95,000 Kanye West (With special guest Drake) A philanthropic concert to 35 Imax theaters at the LA Memorial Coliseum — a one-night event on Thursday that included seven sold-outs, even though live streaming was possible with Amazon Prime. Imax’s first live concert event, the show, will be made possible by large format exhibitors experimenting with content to attract new audiences.

Kanye did — non-Imax participants accounted for 46% of ticket buyers. 52% were non-white. (Demonstrations aged 18-34 accounted for 33%, and demonstrations aged 26-35 accounted for 38%.)

Social media was brightened by videos reposted by Kanye’s Donda production company, his producer Mike Dean, NYC’s Hot97 radio and more. Megan Colligan, Executive Vice President and President of Entertainment at Imax, said the question is whether this experience is well reflected in the theater environment. “We’re not big TV. Fans were dancing and singing with Kanye,” she told Deadline.

The concert followed two other Imax events. Partner with A24 and Apple to host a one-day screening Tragedy Macbeth This was followed by a Q & A session between Joel Coen and Frances McDormand at the Imax Theaters at AMC Lincoln Square, which was livestreamed to 17 locations last Sunday.On Monday, Imax partnered with Disney West Side Story After the screening, a question and answer session was held with Steven Spielberg, and he appeared in 10 theaters on the simulcast of AMC Century City. (After that, Imax won 9.5% of the movie’s opening box office Last weekend — the company said the index for musical / non-genre movies is unusually high.

Tonight, 10 Imax theater ticket owners can see Gwen Stefani Host a special Imax fan event live from her home.She shows her favorite holiday movie fairy Promote her Christmas albums and Christmas products from her online store.

“Last week was a big week. We wanted to expand the variety of things we do, bring in new audiences to the theater, and think about all sorts of immersive entertainment and what that means. “It was,” said Corrigan. An important factor in defining immersiveness is the presence of others. He also said, “If you blink, you will miss it. It’s special and fleeting.”

The recent violent momentum was “It wasn’t an accident. When I was ready, I wanted to take advantage of the opportunity to learn a lot. I worked with Apple and Joel Coen, and with Disney, Spielberg and Kanye. After being given the opportunity to work, Gwen Stefani’s work came together, and I’ll take advantage of it when I get the chance. “

We can “process and prepare what we have learned [heading] Entering 2022, we will offer a bigger strategy and a bigger slate, “says Corrigan.

Joker Cinematographer Larry Shah is a cinematographer at Kanyeshaw and used 20 cameras to shoot. Most are Imax certified digital cameras. The Imax team worked closely with Kanye’s team for the two weeks prior to filming to design Imax’s production, with Amazon participating and taking over the production oversight during the show week.

Imax previously collaborated with Kanye (and director James Toure) in his 2019 accompanying film. Jesus is the king album.

In August, exhibitors released a 50-minute visual album experience If you can’t have love, you want power From Halsey, directed by music video filmmaker Colin Tilley. Revenue of $ 735,000 worldwide from several locations, including an average $ 5,000 screen from 100 Imax auditoriums in the US and Canada. “Halsey was a filmed work and was very cinematic,” Corrigan said. “The concert is a different feeling.”

In general, “music is great in our space,” she said.

Corrigan said he had been marketing globally for years at Paramount and found it unusual to work with Imax music events. “There’s some social digital targeting you do, but another difference I’ve noticed when doing movie marketing for my life and a few music products is that the music fan base is very enthusiastic. Socially connected, that information moves very quickly, and stories about musicians are taken up very quickly among enthusiastic fans. “

“One night, at a super-targeted event in one show, the arenas are sold out, but in a small sense, they are sold out by market. It’s very compressed. It works very effectively.”



Kanye West, Gwen Stefani, Macbeth & Westside Story-Deadline

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