Milan (AP) — A fashion house trying to find a way to reach a new eyeball after a long pandemic ordeal is centered around the only idea, collaboration.
Many people do it in different ways, big and small. Famous for “hacking” Balenciaga last season, Gucci launched an e-commerce site featuring vintage refurbished Gucci products and capsule collections by young designers. Hatmaker Borsalino collaborates with the French brand Ami Paris and the horse-inspired brand Acheval.
If the fashion industry changes, insiders say it’s the moment. Even if the temptation to return to old habits is great.
The highlight of the fourth day of the Milan runway shows Saturday next spring and summer.
On Saturday, Gucci launched an e-commerce site featuring refurbished vintage Gucci work, along with a collection of capsules by young designers selected by Gucci’s creative director Alessandro Michele.
According to Michele, the project arose from his lifelong obsession with collecting fashion, including Gucci items before he joined the brand.
“Yes, I do this job to tell a story, but I really love things, so I do that too,” he told reporters in Milan.
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Featured young designers included London-based Priya Ahluwalia. Of the descendants of Nigeria and India, Ahluwalia’s upcycled collection has already found a wide audience, from athletes like Lewis Hamilton to middle-aged hipsters.
“I received a message from Gucci completely suddenly. I thought it was advertising or spam,” he said. “I was very happy when I realized it was real.”
According to Michele, the brand has a vast network of vintage Gucci sources that it uses to rebuild its archives. The launch includes a white Jackie bag that the previous owner wanted to leave for himself.
Then laughed, he said, “Who knows, maybe I’ll log on tonight and buy it myself!”
Gucci has moved away from the Milan Fashion Week calendar and found his own rhythm. The next show will be on November 2nd in Los Angeles, in line with the 10th Gucci-sponsored LACMA Art — Film Gala.
Dolce & Gabbana Lights Up Fashion Week
Dolce & Gabbana wanted to shed some light on her latest collection. Their dazzling appearance illuminated a spotlight that was easily visible from the orbit.
The silhouette was built around corsets, micromini dresses and skimpy lingerie and was a fundamental element of the brand’s creative language and was very sexy.
This season, designers Domenico Dolce and Stefano Gabbana have decorated light-refracting decorations, covered their clothes with rhinestones, added beads, and indulged in metal accents and fringes. The model walked on a mirrored runway under a roving spotlight.
In contrast to narrow camouflage cargo pants and distressed jeans, this jacket is meticulously jeweled. The jackets in the series had sleeves carved straight from the couture runway. The trousers had a low waist and there was room to look into the studded lingerie.
The designer said the collection was a “reinterpretation of 2000s aesthetics.” They paid tribute to Jennifer Lopez with a pair of J-Lo T-shirts.
A quiet moment was reserved for a small black dress in the statement with lace accents and an open front, revealing an almost thin corset and even a smaller black bodysuit.
The shoes were stiletto sandals with laces, knee high boots and mid calf boots. This contributed a bit to backing up the fast tempo finale as the model slowed down to go down the stairs. The boots were satin, denim, camouflage and crocodile.
Each Dolce Box handbag had a unique design.
Although they were in Milan for the show, the designers virtually appeared on the screen because of their traditional post-show bows.
Lost and found of Arthur Arbesser
As the world almost stopped, Arthur Arbesser’s team prepared creative juices by recycling shipping boxes into cardboard flowers and crocheting fancy hats.
The title of the collection, “Lostand Found,” specifically represents the inspiration for happy memories found in the attic of the family, but the joy of making things in a quiet moment, something lost in a pandemic. It can also mean what was found.
“I realized that doing something with your hands is very important because you get a kind of satisfaction, and we need satisfaction,” Arbesser said.
In the wake of a pandemic, Milan-based Austrian designers gave up the runway for a more personal presentation and turned the storefront of Milan’s Tony luxury shopping district into a creative studio decorated with bespoke murals. Changed and exhibited new table clothes, along with his latest collection.
The details of the mural have become the decoration of the dress pocket. A long and romantic silhouette that contrasts with the crop top. The black and white checkered mini dress was paired with a box-shaped print shirt, and the short tapestry skirt had a youthful appeal. This season’s prints include rustic paintings, colored checkered prints with pixel effects, gingham, retro plaids and stripes.
“The most important thing to keep going,” Arbesser said. “We are happy because we believe that our own well-being and the well-being of your team and those around you are very important.”
Borsalino travel diary
There is no such thing as a pandemic shutdown to rethink your business.
Borsalino, a 164-year-old Italian hat maker, spends time focusing on new collaborations, expanding the brand to leather and scarves through licensing agreements, resuming digital presence, optimizing production and otherwise idle. Removed the twist of the machine that could become.
“It was a great break. We made a decision that wasn’t easy before,” said Philip Camperio, principal of Jerez Equita behind the renewal of Borsalino.
Borsalino has collaborated with Parisian brand Ami in a simple cloche with a wavy brim and Acheval in the Raffia capsule collection featuring a ribbon of horse silhouettes to reach new audiences and expand distribution. This website contains tutorials on hat size and how to wear it. Borsalino is also working with a young designer from the Marangoni Fashion Institute to make hats part of the styling language.
Launched this week, the Spring / Summer 2022 collection is a journey through Japan, Italy and South America. Dark denim baseball caps and bucket hats are personalized with charms and geisha prints for a hip look in Tokyo. The hand-knitted raffia hat represents Sicilian craftsmanship. And the influence of Ecuador is transmitted to the Panama hat with a unique ribbon.
Different brands have different reactions to how pandemics have changed or challenged them.
“For us, it’s about embracing today’s values, including sustainability, social responsibility, including the circular economy, and diversity in terms of attracting everyone,” said Creative Director Giacomo Santucci. I am.
Ferragamo’s summer story
Next summer’s Ferragamo woman is discreet with an easy-to-wear silhouette with sexy moments.
Smock dresses have a deep-looking V and an open back, while wrap dresses that fit the body better have thought-provoking slits. The trousers were loose harem trousers with wrapped details, for example paired with a cruciform top.
“I wanted to give the collection a feminine and sensual feel,” said design director Guillaume Meian.
Menswear included a combination of knits, low-waisted trousers with a braided belt, and leg bear shorts under a coat jacket.
For women, footwear has revived the ballerinas of Vala and Valina with new materials such as rattan and open-toed sandals.
Brooke Shields, along with his daughter Glia Hensey, had front-row seats with American actors Ashley Benson, Madelyn Cline, Ashton Sanders, and Ross Butler.
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Gucci Launches Vault Vintage Site During Milan Fashion Week | Lifestyle
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