NASCARExec says the 2022 event within the LA Memorial will “take action for our fans,” Exec says – deadline

An exhibition event to be held at the LA Memorial Coliseum in February next year will be useful NASCAR “Bringing racing action to fans” in key markets, one executive said at a press conference today.

Dubbed race collision, The 2022 slate will begin and air on Fox. Just two weeks before the official season opener Daytona 500, and a week before the Super Bowl LVI is played at Inglewood’s SoFi Stadium.

A brand new 1/4 mile track will be built on the Colosseum, making it the first NASCAR race in the stadium since it was held in Chicago’s Soldier Field in 1956. Ben Kennedy, NASCAR’s Vice President of Strategic Initiatives, said the goal of solving all these problems is to “bring new fans off the track to try out our sport. That’s what it says.

Any growth will add to the considerable foundation. Southern California Kennedy says it’s already a “huge market” for NASCAR. It ranks second in the number of TV viewers nationwide and first among viewers aged 18-34. It took years for the pandemic, but I thought it was important to get back to the market in a special way, “he said of the crash.

Stock car racing is nothing new to the region. In late February next year, NASCAR will celebrate the 25th anniversary of the race at Auto Club Speedway in Fontana, San Bernardino County.

Colosseum lace logistics, however, will make it a rare task. “I’ve never actually built a temporary 1/4 mile short track in the stadium,” says Kennedy. “There was a lot of internal conversation. It was an opportunity for us to think differently about what the event would look like. Many good ideas since the plan was first announced on Tuesday. We received feedback.

NASCARExec says the 2022 event within the LA Memorial will “take action for our fans,” Exec says – deadline

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