Sean Gupta Shifted from the role of strategic executive in BET network To SVP Streaming Strategy for Viacom CBS..
He took up a new position last week and reported to Jeff Schultz, Chief Strategy Officer and Chief Business Development Officer for Streaming. Viacom CBS.
Gupta has been appointed SVP of Strategy and Business Operations He co-led an executive team that devised, planned and launched the BET + premium streaming service two years ago. He was also a member of the trading team that negotiated and built a joint venture with Tyler Perry Studios.
ViacomCBS has joined the media industry by emphasizing direct streaming to consumers. Earlier this year, we rebranded CBS All Access as Paramount + in search of a wide range of audiences with our niche outlets BET + and Noggin. Viacom and CBS, which have long had the same controlling shareholder, officially reunited in December 2019. In addition to Paramount +, the company’s streaming portfolio includes free advertising support service Pluto TV, free CBS brand news, sports, entertainment outlets, and Showtime subscriptions. service. The company launched a discounted bundle of Paramount + and Showtime earlier this month and recently entered a joint venture with Comcast for SkyShowtime in Europe.
Gupta joined BET’s program planning, scheduling and acquisition team in 2015, leading an initiative focused on achieving programming and viewership goals. Prior to arriving at BET, Gupta held executive positions at Time Warner Cable and Deutsche Bank.
At Columbia University’s Business School, Gupta is an adjunct professor and teaches a media course called “Television and Streaming Business.”
Sean Gupta becomes Viacom CBS SVP, SVP of Streaming Strategy, Shifts from BET Network Role – Deadline
Source link Sean Gupta becomes Viacom CBS SVP, SVP of Streaming Strategy, Shifts from BET Network Role – Deadline
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