Celebrity spokeswoman was 84 years old – deadline

Spokesperson to the stars Bobby Zarem He died at the age of 84 from a complication of lung cancer at his home in Savannah, Georgia. NY Times..

Throughout his career, Zarem represented, among other things, Alan Alda, Dustin Hoffman, Michael Caine, Sher, Jack Nicholson, Diana Ross and Arnold Schwarzenegger. He is also known for his role in promoting the “I Love New York” tourism campaign, although it is unclear how his participation in the creation of the slogan took place.

He advertised major titles on both Broadway and the big screen Tommy, Saturday night fever, Dancing with a wolf, Scar face, When Rambo For his client Sylvester Stallone.

It was his promotion of Schwarzenegger’s bodybuilding documentary Pumping iron It helped take Austrian-born actors to the next level.

Zarem was born in the Savannah in 1936. He planned to return to New York City in 2010 after living in New York City for decades and prospering. He continued to be involved in the Savannah Film Festival, which began in 1988, until 2014. The film festival won the Lifetime Achievement Award in 2010.

In his acceptance speech, he remembered how he dreamed of Hollywood and movies when he grew up in Georgia’s oldest city. “and now Savannah It’s all that I dreamed of at the time, “Zarem added.

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Celebrity spokeswoman was 84 years old – deadline

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