New York (AP) — Nielsen, which is under increasing attack from the television industry, said on Tuesday that it would soon incorporate a cable-blocked home in favor of broadband into viewing measurements in the local television market.
Nielsen estimates that about 20% of American homes are now broadband solely for on-screen entertainment. The company has already included these homes in national TV measurements, but plans to include them for the local market in January, giving TV stations a better idea of who is watching to sell their ads. increase.
Catherine Helkovich, Managing Director of Nielsen and Executive Vice President of Local Television, said:
This move is due to media companies speaking more loudly about their misfortune with Nielsen. Nielsen has virtually monopolized the measurement of TV ratings, a statistic used to manage billions of dollars in advertising spend.
Because of that position, it’s not uncommon for media companies to complain about Nielsen and crave their competitors. They are worried that Nielsen isn’t equipped to handle the dramatic changes to streaming services and viewing on multiple devices.
Media and technology have been completely transformed, but measurements remain obsolete, said Kelly Abacarian, executive vice president of measurement and impact, advertising and partnerships at NBCUniversal.
Last month, NBCUniversal sent a request for proposal from another company to help build a new measurement system, and received more than 80 responses than expected. This is a bold step. For all of Nielsen’s regular misfortunes, we have never transformed into a competitor of its size and service.
“It’s time to declare measurement independence and build a solution that will serve all consumers, advertisers, publishers and platforms for the next century,” said Abcarian.
Nielsen’s view is that, in essence, the truth that they are being scapegoats due to habit changes that indicate a sharp decline in television viewing hurts.
A few weeks ago, the Media Ratings Council, an ambiguous industry group that evaluates independent measurement systems, disqualified Nielsen for national TV rating services. Mostly symbolic, it is a clear slap that highlights concerns about Nielsen.
According to Harkovich, Nielsen was hurt early in the COVID-19 pandemic because it was unable to recruit new families to replace families who had left the consumer panel to allow the company to measure viewers. “It stagnated things,” she said.
She said Nielsen is working with the Media Evaluation Council to restore its accreditation.
One of the good news Nielsen has provided to the industry this week is that the Emmy Awards have seen 7.83 million viewers, an increase over the last two years. This may reflect the popularity of the most prestigious shows such as “Ted Lasso,” “The Crown,” and “Queen’s Gambit.”
Otherwise, football dominated the rating. One of the notable matches was Alabama’s CBS college television broadcast to Florida on Saturday afternoon. The number of viewers was 7.86 million, and the peak just before the end was 11.59 million, which was the most watched SEC season opening game on the network since 2013.
NBC was the most popular network in Golden Time, with an average of 5.3 million viewers. ABC had 4.9 million, CBS had 4.4 million, Fox had 1.8 million, Univision had 1.3 million, Telemundo had 1.07 million, and Ion Television had 1.06 million.
Fox News Channel led the cable network in golden time, averaging 2.63 million viewers. ESPN had 1.94 million, MSNBC had 1.33 million, HGTV had 1.06 million, and Hallmark had 894,000.
ABC’s “World News Tonight” led the evening news broadcast with an average of 7.9 million viewers. NBC’s “Nightly News” had 6.6 million people and “CBS Evening News” had 4.8 million people.
The 20 most watched shows in Golden Time during the week of September 13-19, their networks, and the number of viewers:
1. NFL Football: NBC, Baltimore’s Kansas City, 19.81 million people.
2. “NFL Pre-Game” (Sunday), NBC, 14.72 million.
3. “NFL Post Game” (Sunday), CBS, 14.5 million.
4. NFL Football: Baltimore, Las Vegas, ABC, 14.46 million.
5. “NFL Post Game” (Sunday), Fox, 11.37 million people.
6. “Football Night in America, Part 3”, NBC, 10.3 million.
7. “NFL Pre-Game” (Monday), ABC, 8.44 million.
8. “Emmy Awards”, CBS, 7.83 million.
9. College football: Penn State University Auburn, ABC, 7.61 million people.
10. NFL Football: Baltimore, Las Vegas, ESPN, 7.57 million.
11. “America’s Got Talent” (Tuesday), NBC, 7.43 million.
12. NFL Football: NY Giants, Washington, NFLN, 7.33 million.
13. “America’s Got Talent” (Wednesday), NBC, 6.39 million people.
14. “America’s Faniest Home Video”, ABC, 4.46 million people.
15. “NFL Pre-Game” (Monday), ESPN, 4.33 million.
16. “Celebrity Family Feud”, ABC, 4.13 million.
17. “Big Brother” (Wednesday), CBS, 4.05 million.
18. “Big Brother” (Thursday), CBS, 3.91 million.
19. “Football Night in America, Part 2”, NBC, 3.91 million.
20. “Tucker Carlson Tonight” (Tuesday), Fox News, 3.78 million.
Nielsen had a problem updating local TV readings | WGN Radio 720
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