Recently Guinness Presentation We have launched a taproom at Fulton Market in Chicago to immerse yourself in a 15,000-square-foot community. This is the second place in the new neighborhood “hub” concept being developed in the United States by a Diageo-backed beer brand.
Chicago, the brand’s second largest market
In 2018, Guinness launched the first American outpost in Baltimore, Maryland.
In Chicago, the ground will collapse this fall and St. Patrick’s Day in 2023 will begin. Patrick’s Day is really, really big for us, “says Jaceti, Chief Marketing Officer of Diageo Beer Company.
“Chicago is a really special city,” said Seti from Chicago. Said Forbes. “This is one of the largest markets in the country and the second largest market in the country.” He said the Mexican influence of the brand was inspired by the Pilsen district in partnership with local chefs and artists. He says he will make beer that reflects the local community, like the beer he received. “In essence, the overall spirit of how we approach Chicago is how we can be good neighbors and how we can respect the city. I’m concentrating on that. “
Windy City has great food and innovative breweries
Our stunning city is renowned for its breathtaking architecture, sportslife, festivals, 1920s gangsters and Fortune 500 companies, but nothing beats Chicago’s stunning cuisine. Our city is arguably one of the best cities for a culinary experience, offering a variety of Chicago cuisine, as well as international cuisine and a wide range of dreamy restaurants.So get ready to impress Best food and must-see restaurant Chicago Land must provide.
You always need a good drink to accompany such delicious food. Chicago has always been at the forefront of innovation when it comes to drink choices. Hard selzer Currently a trending option, The main reason Behind people’s tastes is a reduction in calorie content, which has resulted in over $ 4 billion in sales in the United States over the past year. Chicago brewers are keeping up with the winning trend. A solemn oath Produces a widely distributed city water line, Lo Rez Brewing I tried a berry flavored selzer. Last December, Hope Well Brewing Co., Ltd. Joined them, launch A pair of new brand hardselzers called Wayup. The purpose is to cover everything except beer.
But, of course, beer is the brewery’s main concern, and the resurgence after the worst part of the Covid pandemic could return beer consumption to its pre-disease state, perhaps in the next few years. It meant that there could be a significant increase in things for years if things went back to normal.
A new experimental, one-off beer made in a new location
Since its opening in 2018, the Taproom Slash Brewery in Baltimore, Maryland has welcomed over 900,000 visitors and created 250 small lot breweries.
The Chicago facility boasts beer brewing capabilities, but Guinness’s specialty stouts are not made on the spot. Instead, the brand focuses on new experimental beers and one-off beers, all manufactured with a 10BBL brewing system. Small lots of beer are served in a full-service 300-seat restaurant within the Pennsylvania Railroad Depot. The property creates 75 new jobs with taproom operations.
Both taprooms show a major step towards on-premises a year after completely overturning the bar and restaurant scene. “I believe on-premises will come back,” says Sethi. “In many ways it is already, and it is our responsibility to contribute to it. To demonstrate that, we are investing heavily in the Chicago and Baltimore communities.”
The brand has completely overhauled Westloop’s properties, allowing it to consider complete safety measures. “Last year, we learned a lot about how taprooms work well from a safety and logistics perspective,” says Sethi. “How to make people feel like they have the right safety equipment in terms of space, sanitation, logistics, menu ordering, etc. Last year this really worked.” There is no shortage of clients in the area. .. The best wedding hall There are all the reasons why a new space works, as you can find it.
Work with good neighbors, the community
Both the Baltimore location and the upcoming Chicago Guinness location will form partnerships with the local community.
Guinness funded and supported a $ 1 million community fund for the Baltimore black community Visit the Baltimore Education and Training Foundation. Reginald F. Lewis Museum, Employment Opportunity Task Force, Maryland Food Bank, When Baltimore Action Legal Team..
“I’m most proud of a series of beers made with diverse, creative and talented people who love the city, like Black is Beautiful,” Setty added. rice field. Baltimore says, “Come to the city with the right spirit, be a good neighbor and work with the people in the city. We want to find a local partner to do something for the city itself. Chicago is the first step in this. ”
Another initiative that beer brands want to expand into Chicago is to make bread for those who need it. “During the pandemic, there were moments when we couldn’t make that much beer for every reason you could imagine,” says Setty. “So we started making bread with the resources we have and the people we hired. To combat food shortages, we have over 50,000 breads for the Baltimore food bank. We’re going to build a bakery so we can continue this in Chicago. “
Build a New Community Guinness-Hub Tap Room at Fulton Market in Chicago
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