Milan (AP) — Franco Italian brand, synonymous with windbreakers, K-way is stepping into luxury fashion at its first live runway show on the closing day of Milan Fashion Week.
Milan-based brands are entering the field in collaboration with fashion houses such as Fendi, YSL, DSquard2 and Comme des Garcons. But under designer Monica Gamelboni, she also wants her own profile in the streetwear / sportswear scene.
The next fall and winter men’s and women’s collection, unveiled on Monday, uses high-end materials such as bright jackets and sexy shiny pants with processed and colored upcycling sheepskin. .. Recycled nylon is used for quilted clothing, and recycled feathers are used for down jackets filled with feathers. Technical wool for knitwear was partially sourced from top producer Loro Piana.
This collection, called R & D for R & D, was founded in Paris 57 years ago, but has a styling that deviates from the brand’s tradition as a manufacturer of high-quality windbreakers and jackets that have long been in the hands of Italy. It is a strong collection for both technical experiments.
Lorenzo Boglione, vice president of marketing, whose family manages the parent company of Basicnet, hopes that many of the looks found on the runway will be on the shelves, and participation in Fashion Week will be consumed by the brand. He said it helped to position a new line with the people.
“We always want to twist and interpret iconic products, but we don’t want to be a fashion company,” he said. “We are a sportswear company, but we want to be modern and contemporary, which means we are also on this kind of stage.”
K-Way took the first step two years ago by exhibiting at the Pitti Men’s Wear Show in Florence in January 2020, just before the pandemic. Last year I gave a digital presentation at Milan Fashion Week.
Next winter’s silhouette has a youthful charm. Featuring a cropped sheepskin hooded jacket with sparkling bright orange utility pockets, wearing slim yellow trousers with zipper details on the hem. A leather miniskirt or midi skirt that matches the puff sleeve jacket with shirring details. Quilted long skirt with cropped nylon jacket. Knitwear can be oversized or slim, and may be characterized by a seasonal motif, argyle.
This season’s anorak is plentiful, flowing like a dress and hiding the famous pockets for storing jackets.
“This R & D label offers the potential to go beyond traditional and standard looks,” says Gamerboni. “K-way is mentally sportier than the sport itself.”
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K-Way windbreaker brand opens up new trends in R & D lines | Lifestyle
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